Building media and marketing strategies that move brands—and people.

Associate Media Director / Media Economist

Dieste, Inc.

Planned, presented and implemented omnichannel campaigns valued up to $20M, aligning media investment with brand KPIs, sales growth and digital engagement.

• Served as the agency’s go-to U.S. Hispanic media strategist and built campaigns across General Market, Hispanic, and African-American audiences.
• Created GOYA Foods’ first fully digital video campaign, extending the flight from 8 to 26 weeks while improving targeting and return on ad spend.
• Built a sequential, hyper-targeted campaign for VICTOR Pet Foods that generated double-digit lifts in brand awareness and repeat sales on a reduced budget.
• Secured campaign expansions for Suvida Healthcare, GOYA, VICTOR Pet Foods and Genesis Motors through strategic pitches and measurable recommendations.

Independent Project Work

Socialisssima, Inc.

Developed public-health and clinical-research recruitment campaigns for the HIV Vaccine Trials Network across social, search, native, and programmatic.

• Lowered volunteer acquisition cost from $300 to $15 for HIV vaccine trials while improving Latino and African-American enrollment.
• Recruited thousands of volunteers across 10 cities for HIV vaccine research and across 50+ U.S. test sites for specialized clinical trials.
• Supported Operation Warp Speed with multicultural COVID-19 vaccine trial recruitment campaigns in 2020–2021 across TV, radio, social and digital media.

Media Supervisor / Media Economist

Dieste, Inc.

Directed multi-platform media strategy and competitive intelligence across Hispanic and General Markets.

• Designed proprietary reach, frequency and creative wear-out models using eTelmar, Nielsen and Simmons.
• Co-authored Hispanic social-media standards and helped execute early-stage social campaigns for AT&T Home Solutions.

Assistant Media Planner / Media Planner

Cultura / Meteorite Media

Planned and executed print, radio, television and online placements at a boutique agency specializing in U.S. Hispanic marketing.

Operations Officer

Latino Communications

Managed operations, finance, international B2B contracts and infrastructure for a wholesale telecommunications carrier handling 81M+ monthly minutes.